Honey Pop
Wellness and FMCG
Domain
Marketing
Focus
D2C omnichannel retail launch, wellness creator seeding, and Amazon brand store conversion.
Scope
D2C Growth · Creator Seeding · Omnichannel Ads
Industry
Wellness and FMCG
About the Marketing Scope
Spearheaded the nationwide go-to-market rollout for Honey Pop across direct-to-consumer and retail channels. Leveraged nutrition-led TikTok and Instagram creator seeding paired with retargeting ads to establish everyday consumer pantry adoption.
Key Strategic Highlights
- 350+ health & fitness micro-creators activated across organic social
- Direct-to-consumer conversion rate boosted from 1.4% to 3.6%
- Targeted Amazon PPC advertising dominating organic search keywords
Multi-Discipline Project
Cravent also orchestrated solutions across other disciplines for Honey Pop.
Ready to build a similar marketing system?
Discover how Cravent architects bespoke marketing strategies tailored to your exact industry and operational velocity.
Ready to build
what comes next?
Tell us what you are building, where you are stuck, and what growth would look like for your business.
Puducherry, India · info@cravent.in · +91 87783 45901